Marketing studio · Santa Cruz, California

Real connection, measurable growth.

A collaborative Santa Cruz Marketing studio offering full-scope marketing, from a single project to everything at once. Pick what you need, or let us build a plan around you.

Our approach

Meet the team

We start by learning what’s already true about your business: the people behind it, the way you do things, why your customers keep coming back. Then we turn it into marketing that feels like you.

Where we shine

Everything a brand needs to be found, and remembered.

Choose a single service or bring us in for all of it. Every plan is shaped around your goals.

See the full menu
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Content creation

Photos, short-form video and copy made on location, showing the real people and places behind your business.

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Social media management

Planning, posting and replying, so your channels stay active and sound like you while you run your business.

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Website design

Clean, fast sites that are easy to use and easy for customers to act on.

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Email marketing

Newsletters and automations that keep your customers in the loop and bring them back.

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SEO & GEO

Showing up when people search Google or ask AI for what you offer, so more of the right customers find you first.

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Meet the team

The people behind Undertow.

Meet the team
Portrait of Maddy Barreto, co-founder of Undertow Marketing
Maddy BarretoCo-Founder
Portrait of Zack Bailey, co-founder of Undertow Marketing
Zack BaileyCo-Founder